Rainy Friday Round Up – Wireless Sensors, Enhanced DMX Control and Lighting as a Branding Tool

Post by on October 02, 2015 in Lighting Tips, Our Brands

With a hurricane meandering it’s way up the east coast it might be a good weekend to hunker down and catch up on your reading. Below are some lighting stories that caught our eye recently.

Echelon Announces it Microwave Sensor received the 2015 Product of the Year award from Consulting-Specifying Engineering Magazine

From their Press Release:

“The combination of LEDs and intelligent lighting controls can add significant strategic value for customers—from lowering energy and maintenance costs to improving asset utilization and enhancing customer safety and satisfaction,” said Mark Keating, Lumewave Product Management Director. “With the addition of advanced technologies solutions like our Microwave sensor, lighting systems become sources of strategic intelligence for customer operations”

Consulting-Specifying Engineer’s 11th annual Product of the Year contest is the premier award for new products in the HVAC, fire/life safety, electrical, and plumbing systems engineering markets. The annual reader-choice program was created to provide CSE’s readers with information about the top new products in their fields.  Winners are selected by qualified subscribers of CSE magazine and newsletter.  Echelon’s lighting control product was voted best new product from a selection of six products.

The Lumewave by Echelon Microwave Sensors are used to enhance safety and use true Doppler Radar and FFT techniques to differentiate between pedestrians and vehicles in real time—detecting approaching vehicles at more than 400 feet and pedestrians at 100 feet—and to adjust lighting accordingly. The MWX-LVE-180U and MWX-LVE-90U models have 10 times the reach of infrared (IR) sensors, while remaining unaffected by harsh environmental conditions.  This is the first Bluetooth-enabled very long-range microwave radar-based sensor and controller, specifically designed for controlling street, pathway and area lights.

You can read more about Echelon and what they’re up to on their blog.

Lumenpulse Announces: RDM is Here

lumenpulse RDMOK, OK. You’re probably wondering “what is RDM?” (I’ll admit it we were too.) RDM is essentially an enhancement to DMX that makes communication over DMX protocol a two-way street. Instead of fixtures only being able to receive data from a controller, fixtures can now share data back to the console. This creates a network with several important benefits:

lumenpulse rdm2Simple, convenient commissioning
 Simplify fixture discovery of any RDM-enabled device on the network

Bi-Directional communication RDM-enabled fixtures feedback important information, including DMX addresses, parameters, descriptions, and temperature

Increased flexibility
 Fixture features can be re-discovered, updated, or re-commissioned at any time – without having to climb a ladder

Remote DMX addressing
 Remotely queries and updates DMX address and other parameters

Live monitoring
 Error alert system reports potential issues, including “Over Temperature” and “Over Voltage”

Future firmware updates
 Allows for easy discovery and updating of fixture firmware via fixture firmware bootloader.

More on RDM over on the Lumenpulse website.

What Happens When Light Starts to Create Brand Experiences?

American Eagle, New York Times Square, 2009. Image © Thomas Schielke

American Eagle, New York Times Square, 2009. Image © Thomas Schielke

There’s a terrific article in ArchDaily that’s really worth a read if you’re interested in how light can contribute to branding. I know in my own writing I’ve alluded to the idea of light as a branding tool, but the references have always been a little vague. This is the piece I’ve always wanted to write but now I get to read. Here’s just one example of this very well researched piece:

The imagery of lighting for brand communication spans from explicit signs to implicit symbols. Corporate colors appear vivid but one-dimensional, while more complex light compositions enable more abstract symbolism. Certain reductions in transforming a brand image into a straightforward lighting concept may not be problematic, but highly educated consumers will easily detect too simple ornamental messages and rethink their brand loyalty. For example, one dimension of identity which could be addressed with light patterns is the contrast between natural and technical qualities. These values could be projected, directly or indirectly, via light patterns and light installations. When companies want to emphasize dynamic energy in their branding, they often opt for animated media façades as a key communications tool.

OK friends, that’s it. Stay safe, warm and dry this rainy weekend and we’ll be back next week with more lighting tips, articles and product announcements.

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