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Read ArticleThe Power of Light To Convey A Message
Image Via People Magazine
Last week the Supreme Court delivered a historic ruling making gay marriage legal across the United States. Signs of solidarity came in across social media but there were other signs across the country. Landmarks burst into rainbow colors in a sign of celebration.
Landmarks are powerful visual symbols, they’re part of a city dweller’s internal compass. These icons are part of how we identify where we are and they become indelible parts of a city’s identity. What lighting does is take these otherwise static fixtures in the night sky and turn them into living symbols capable of conveying a message. In a world inundated with video screens, push notifications and billboards all vying for our limited attention these architectural icons draw our eye in without begging. They strike a balance in this incessant digital age.
While gay pride launched a wave of rainbows across the country, the rainbow is far from the only lighting symbol used on our landmarks.
Torre Agbar in Barcelona, Spain Lighted Blue for Light it Up Blue (Autism Awaresness) Image Courtesy Autism Speaks
Tower of London turns pink for Breast Cancer Awareness.
Photo Via NBC News
The Empire State Building lights RED for HIV/AIDS Awareness.
Congratulations to all of those who won their equality last week and to their supporters. Lighting is a powerful piece of design and no more powerful message could have been delivered last week.
What’s your favorite use of light on a landmark to convey a message? Tell us on Facebook or in the comment section below.
